CWP Wine Brands #SeasonsOfLourensford – Seasons Of Lourensford Competition

CWP Wine Brands #SeasonsOfLourensford – Seasons Of Lourensford Competition

Organization : CWP Wine Brands (PTY) Ltd T/A Lourensford

Competition Name : #SeasonsOfLourensford – Seasons Of Lourensford Competition

Applicable For : South Africa’s finest Instagram photographers

Closing Date : 31 October 2022

Prize : R5 000


#SeasonsOfLourensford Competition

** Lourensford is proud to introduce the #SeasonsOfLourensford competition, an Instagram-based campaign inviting members of the public to capture the beauty of the farm as it transforms each season.

Related : SFF Sifiso Falala Foundation I Am SA Like & Share Competition :

** All entries received during the year will be judged for the chance to be showcased at the inaugural #SeasonsOfLourensford photographic exhibition, which will run from November 2022 to March 2018.

** In addition, the photo generating the most public votes on social media per season will win its entrant wine to the value of R1 000, as well as automatic selection for the exhibition.

** At the end of the year, a judging panel will select the best photo from all of those on display at the exhibition and its entrant will win the grand prize valued at R5 000.

Promotional period :

** The competition starts on 4 March 2022 and ends on 31 October 2022. The exhibition will be held during November 2022 – March 2018.

How to enter :

** The public can enter by uploading an image taken at Lourensford Estate to their personal Instagram account, ensuring they tag @Lourensford in the post and use the hashtags #SeasonsOfLourensford and #LoveLourensford.

** Lourensford will choose the 9 best images for each season and repost them on the @Lourensford Instagram feed, calling on the public to comment on their favourite.

** Finalists can encourage their followers to vote; only one vote per person will count.

** The image that generates the most comments from unique users will win that season’s round.

** This image will also automatically be selected for the #SeasonsOfLourensford exhibition, where it will stand a chance of winning the grand prize.

The #SeasonsOfLourensford competition seasonal deadlines :

** Summer – 7 April 2022

** Autumn – 31 May 2022

** Winter – 31 August 2022

** Spring – 31 October 2022

The Prizes :

** All entries received during the year will be judged for the chance to be showcased at the inaugural #SeasonsOfLourensford photographic exhibition, regardless of whether or not they were chosen as the seasonal winner.

** Each seasonal winner will receive wine to the value of R1 000 and will have his or her image automatically selected for the #SeasonsOfLourensford exhibition.

** All of the photos on exhibition (both amateur and professional) will be eligible to win the grand prize of a one night stay at the Erinvale Hotel and a Lourensford experience, all to the value of R5 000. The grand prize will be awarded to the image judged to be the winner by a judging panel, and will be announced at the exhibition launch in November 2022.

** A second and a third place winner will also be selected, each winning a Lourensford experience valued at R3 000 and R1 500 respectively.

How the competition works :

** At the end of each period a committee from Lourensford Estate will look at the photographs and select winners from the Instagrammers, and finalists from public entries.

** The public finalists will be reposted to Lourensford’s Instagram feed as a grid of 9 images and followers will choose their favourite image by commenting on the image they like best. The image with the most likes from unique users will be the winner for that season.

** There will be one public winner each season.

** A committee from Lourensford will choose the final images for the exhibition and will select the grand prizewinner. All entries will be considered for the exhibition irrespective of whether they have won in the seasonal rounds.

** Prizes are not exchangeable or transferrable and cannot be redeemed as cash.

** All photographs entered into the competition must be published after the inception of the competition (4 March 2022). Existing images on an entrant’s profile – published prior to 4 March 2022 – will be ineligible for judging.

** By entering this competition, a participant(s) authorizes the Promoter to use personal information of entrants for communication purposes.


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