Advertisements Coke Food Fest : Coca-Cola Beverages South Africa Coke Food Fest : Coca-Cola Beverages South Africa

Organization : Coca-Cola Beverages South Africa & Coca-Cola Fortune Ltd


Competition Name : Coke Food Fest

Applicable For : Open direct or indirect customers of Promoters

Competition Deadline : 30 April 2022

Prize : R1,150,000


Coke Food Fest Terms & Conditions :

Official Rules :

1. Promoter/s :


** ABI Bottling (Proprietary) Limited, Coca-Cola Fortune (Proprietary) Limited, and Coca-Cola Shanduka Beverages South Africa (Proprietary) Limited are promoters to this promotional competition (“Promotional Competition”), and each a member of Coca-Cola Beverages South Africa (“CCBSA”).

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2. Eligibility :

** The promotional competition is open direct or indirect customers of Promoters and who are citizens, temporal or permanent residents of South Africa as well as any person with official refugee or asylum papers from the Department of Home Affairs, who are over the age of 18 years.

** Any employee, director, partner, immediate family member, agent, consultant or any person directly or indirectly who controls or is controlled by the Promoters and/or The Coca-Cola Company, their advertising agencies, advisers, affiliates and/or associated companies (collectively, “Disqualified Persons”) are disqualified from participating.

3. Promotional Period :

** The promotional competition commences on 1 December 2016 and ends at 23H59 on 30 April 2022, both days inclusive.

4. Prize/s :

** Participants stand a chance to win their share of R1,150,000 in prizes.


5. How to Enter (Meals Competition) :

In order to enter for the Coke Food Fest Campaign, Participant must :

6.1 Sign up either manually by completing a registration form and submitting to Promoter or through a Coke Food Fest Mobi-Site found at from 1 – 31 November 2016. A unique customer participation number will be generated at registration and used at Participant’s point of sale (“POS”) materials for consumer voting;

6.2 Participant must have a valid Health Certificate of Acceptability by no later than 31 January 2022 to be legible for winning any of the prizes;

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6.3 Agree to have the campaign activated and advertised in their stores/outlets for the entire Period.

6.4 offer meal options at their stores/outlets;

6.5 enter a meal combo under any of the 3 meal categories paired with Participating Products;


6.6 the 3 meal categories mentioned :

6.6.1 On The Go (OTG) – pies, boerewors rolls, sandwiches, burgers, vetkoek & filings, wraps, and any small meals that can be consumed on the go;

6.6.2 Gourmet – speciality burgers/Gatsby/sandwishes, seafood, meat, chicken and all gourmet meals; and

6.6.3 Traditional – bunny chow, pap, samp, tripe, stews, potjiekos, biryani, curies, bobotie, shisanyama or any plated meal that is consumed plated or at sit down.

7. How to Enter (Volume Growth Incentive) :

7.1 There are 4 regions within CCBSA territory: Coastal, North, Gauteng and Inland Region. Participants can only participate in 1 region and where they currently conduct business. If a Participant conducts business in more than 1 region, the Participant must select 1 region to enter, failing which Promoters will be entitled to select 1 region for the Participant in their absolute discretion;

7.2 Participants stand a chance of winning their share of R280’000 awarded to Participant with highest percentage increase in volumes during the Period.

Each of the 4 regions will distribute R70’000 in cash prizes based on the following Tiers :


7.2.1 Tier 1 = R30’000 (1000 > Cases)

7.2.2 Tier 2 = R20’000 (200 – 999 Cases)

7.2.3 Tier 3 = R15’000 (20 – 199 Cases)

7.2.4 Tier 4 = R5’000 (0 cases – 19).

7.2.5 Participants with no prior year volume numbers with Promoters will be allocated a minimum targeted cases in the relevant tier (Between 1 to 4) based on average cases bought in the past 3 months. Qualification for tiers will be discussed with you by the relevant sales representative in your region.

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7.3 All cash prizes will be awarded at the end of the incentive period during the month May 2022.


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